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Solve 80% of Your Problems With Pareto Analysis

May 31, 2014 / Paul / 0 Comments

It was 1906. Italian economist Vilfredo Pareto, in the course of researching his ideas, made an interesting observation. 80% of the land in Italy, he discovered, was owned by just 20% of the people. Exploring this relationship in other countries, he found that the situation was the same all over Europe. Over time, he became aware that this 80/20 split was not limited to landownersâ€”or even to human affairs. In fact, he found, 20% of the pea pods in his garden produced 80% of the peas he harvested! Forty years after Pareto published his ideas, business theorist Joseph Juran stumbled across the 80/20 rule, and wondered if it could be applied to business situations. Could it be that 80% of business problems were generated by just 20% of the …

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Solve 80% of Your Problems With Pareto Analysis

Google’s Checklist on How to Build the Best Keyword List for Your Business!

May 31, 2014 / Paul / 0 Comments

Google AdWords has released a checklist for digital marketers to help them draw the maximum out of their keywords. This checklist is a part of the larger document – Keywords to the Wise – which aims at increasing demand with some smart keyword strategies. AdWords posted a link to the same document via Twitter yesterday. Here’s the checklist for keyword and targeting: Your keywords should reflect the different types of queries that users type when they are searching for something you offer. Make sure that your keywords and their management are in alignment with the objectives of your business. Delete those keywords which no longer drive traffic to your website. Use broad match to capture long tail queries, reserve exact match for your primary volume and value …

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Googleâ€™s Checklist on How to Build the Best Keyword List for Your Business!

Redesigning Mary Meeker’s Ugly Internet Slideshow

May 31, 2014 / Paul / 0 Comments

Each year Mary Meeker delivers a signature State of the Internet speech with deep and comprehensive insights into the emerging shape of the digital world. It’s fascinating, penetrating, brilliant – and a crime against good design. If it weren’t for Meeker’s sharp analysis, eyes would glaze at the PowerPoint-style visual dross. So we asked the presentation designer Emiland De Cubber – who famously redesigned the NSA’s confoundingly ugly PRISM PowerPoint that was leaked by Edward Snowden last year – to rework Meeker’s slides and make them easier on the eyes. The Paris-based designer kept the serious look and feel and stuck with the shade of grayish green favored by Meeker, a partner at the Silicon Valley venture capital firm of Kleiner Perkins …

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Redesigning Mary Meeker’s Ugly Internet Slideshow

Breaking the SEO Rules: When Not to Follow Best Practices

May 31, 2014 / Paul / 0 Comments

Best practices are set in place to guide us toward success in most situations. Not all situations. In today’s Whiteboard Friday, Cyrus shows us several instances in which it’s actually best to break the rules and throw those best practices out the window. Howdy Moz fans. Welcome to another edition of Whiteboard Friday. I’m Cyrus Shepard. Today we’re going to be talking about one of my favorite subjects — breaking the SEO rules, and when not to follow best practices. Now, best practices are something we talk a lot about here at Moz, and people are very adamant about following them oftentimes. So before we get started, I want to talk about what exactly we mean when we say “best practices.” For example, a best practice would …

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Breaking the SEO Rules: When Not to Follow Best Practices

Also published on Medium.

Press Release Sites See Huge Drop In Google Ranking After Panda 4.0

May 31, 2014 / Paul / 0 Comments

Yesterday I reported at Search Engine Land that Panda 4.0 may have hurt press release sites and showed SearchMetrics data for PRWeb, PR Newswire, BusinessWire and PRLog all losing between 60% to 85% of their SEO visibility. This drop seems to have come right after the Google Panda 4.0 update. The controversy around press release sites were mostly about links flowing from those releases, not necessarily the issue with the duplicative nature of that content. But let’s be honest, many many press releases issued are content thin and spammy on the content end, not just on the link end. So maybe, just maybe, Panda 4.0 adjusted for it and the big sites felt it? Sean from SEER also documented the drop via SEM Rush data and screen shots of before …

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Press Release Sites See Huge Drop In Google Ranking After Panda 4.0

Paul Parisi

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Page 65 of 108

Solve 80% of Your Problems With Pareto Analysis

Google’s Checklist on How to Build the Best Keyword List for Your Business!

Redesigning Mary Meeker’s Ugly Internet Slideshow

Breaking the SEO Rules: When Not to Follow Best Practices

Press Release Sites See Huge Drop In Google Ranking After Panda 4.0