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SEO 101: On-Page Optimization

July 4, 2014 / Paul / 0 Comments

Let’s face it. The foundation of anything (house, structure, or marketing campaign) is the single most important piece of the overall plan. Build on a weak foundation, and you can expect a collapse. The same goes for SEO. Even the best off-page strategy won’t do much if the foundational on-page strategy is not properly in place. Every internet marketer knows and understands this, but I constantly see shoddy on-page optimization when reviewing websites. After recently reviewing two websites with awful on-page SEO work, I was driven to write a detailed guide for new or experienced SEOs who want to effectively optimize their site on-page â€“ the right way. To make this article as short and concise as possible, I have …

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SEO 101: On-Page Optimization

Why Cards Are the Future of the Web

July 4, 2014 / Paul / 0 Comments

We are currently witnessing a re-architecture of the web, away from pages and destinations, towards completely personalised experiences built on an aggregation of many individual pieces of content. Content being broken down into individual components and re-aggregated is the result of the rise of mobile technologies, billions of screens of all shapes and sizes, and unprecedented access to data from all kinds of sources through APIs and SDKs. This is driving the web away from many pages of content linked together, towards individual pieces of content aggregated together into one experience. The aggregation depends on: The person consuming the content and their interests, preferences, behaviour. Their location and environmental context. Their friendsâ€™ interests, preferences and behaviour. The targeting advertising eco-system. If the predominant medium …

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Why Cards Are the Future of the Web

The Ultra-Simple App That Lets Anyone Encrypt Anything

July 4, 2014 / Paul / 0 Comments

Getty Encryption is hard. When NSA leaker Edward Snowden wanted to communicate with journalist Glenn Greenwald via encrypted email, Greenwald couldn’t figure out the venerable crypto program PGP even after Snowden made a 12-minute tutorial video. Nadim Kobeissi wants to bulldoze that steep learning curve. At the HOPE hacker conference in New York later this month he’ll release a beta version of an all-purpose file encryption program called miniLock, a free and open-source browser plugin designed to let even Luddites encrypt and decrypt files with practically uncrackable cryptographic protection in seconds. “The tagline is that this is file encryption that does more with less,” says Kobeissi, a 23-year old coder, activist and security consultant. It’s super simple…

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The Ultra-Simple App That Lets Anyone Encrypt Anything

12 (Mostly Free) Web Tools for Entrepreneurs

July 4, 2014 / Paul / 0 Comments

Of the infinite resources available on the Internet, there is still nothing better than free. So in light of Independence Day and the sense of freedom it exudes, below are 12 (mostly) free tools that can help build your business: 1. 1M/1M offers access to the extensive startup network and collective knowledge in Silicon Valley to entrepreneurs everywhere. I know, crazy. But this is a truly interesting source for “starter uppers” to talk about branding, positioning, financing or anything else entrepreneurial. Related: The Best Software Tools to Run a Startup 2. Want to merge your brand into the social networks within your industry? Instead of searching the hundreds of thousands of Twitter hashtags, newswhip.com does that for you. This site aggregates the overwhelming volume of topical discussions …

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12 (Mostly Free) Web Tools for Entrepreneurs

The Science of Happy Design

July 3, 2014 / Paul / 0 Comments

So much of the news about technology tells us that websites, mobile apps, and social media are bad for us. Supposedly, technology makes us anxious, our smartphones take us out of the present moment, and social media ensnares us in a dopamine loop. A Google search of “happiness and technology” pulls up hundreds of articles about how technology is making us miserable. Can that be true? What if instead, the design of a favorite website or a trusted mobile app might make us happy – and influence our long-term actions? Happy, But Not an Accident As someone who attempts to make experiences with technology better, it makes me sad to think that my work might be making people unhappy. There has been some research to show …

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The Science of Happy Design