Today on the Edge of Innovation, we are talking with Ed Alexander, founder of Fan Foundry, about Search Engine Results and getting on page one of search results.
Hacking the Future of Business!
Today on the Edge of Innovation, we are talking with Ed Alexander, founder of Fan Foundry, about Search Engine Results and getting on page one of search results.
Today on the Edge of Innovation, we are talking with Ed Alexander, founder of Fan Foundry, about digital marketing and more!
Paul: Hello, and welcome to the Edge of Innovation. I’m Paul Parisi, your host, and today I have Ed Alexander, founder of Fan Foundry.
Ed: How are you doing? Nice to be here.
Paul: Great to have you.
Paul: So tell me what is Fan Foundry? I mean, is it a sports team thing? Is it…?
Ed: I get that a lot. In fact, one of my… Okay, actually, several of my clients now are in the architecture, engineering-construction space, and I’ve been known to walk the halls at the architecture shows in Boston and when someone sees the word “foundry,” they pull me aside and say, “Oh good. I’ve got these fans that need to be reworked.” There’s nothing mechanical about our business except that the work involved. But no, Fan Foundry was just a product of me spending 5 minutes with thesaurus.com and trying to find some alliterative or other kind of hooky or catchy way—
Paul: When was that?
Ed: … that’s driving how customers happen. That was in December of 2008. So we just past our 7th anniversary. Excuse me, ninth anniversary. Can’t do the math anymore. Calculators are wonderful.
Paul: That’s a long time in the internet space.
Ed: Indeed it is. I parachuted out of a company sale, gave myself a year as a runway, and I was making money in six months and so decided to ride that pony.
Paul: Cool. So Fan Foundry, what is, what is the concept? I mean, I know the words. I mean, it came out of a thesaurus, but what does it, what does it mean? What’s behind it?
Ed: Sure. I understand. The tagline is “How customers happen.” That’s a big tent. There’s lots of room for discussion in there. Your sales people, your marketing people, your service people, and all the technology, and the processes that they employ using those technologies. That whole stack is where we get involved.
Paul: Okay. So the goal is… If you were to summarize it in one sentence, what would you say the goal is?
Ed: Certainly. We help our clients treat their customers well.
Paul: Treat their customers well. So it’s not acquire new customers?
Ed: Oh, sure. When you think about it, as Will Rogers was famous for saying, “A stranger is just a friend I haven’t met.” Likewise, a customer could also be a prospect you just haven’t acquired. So I use the word customer in pretty broad terms.
Paul: Okay. So, you know, we’ve been talking about a couple of different times on the podcast the infrastructure but sort of the world of web marketing and how it works and how it doesn’t work. And everybody is familiar with the term SEO, and you gotta do SEO. But SEO just gets your message… If you had the best SEO in the world and you sold microwave ovens people would be visiting your site about microwave ovens. It doesn’t mean that somebody is going to convert. What do you think about that? I mean, is there a decoupling? I mean, I know they’re together, but there is such a focus on SEO right now. It seems like everybody in the world needs good SEO, and my question is, if you have the best SEO, what are you going to do when the person gets there?
Ed: That’s a great question, and when you use the phrase SEO, search engine optimization, it means many things to many people. Most people at least associate it to some extent with working with your Google Analytics and your Google marketing console to deter— and doing keyword research to figure out what’s the best way to acquire customers, the best way to attract people’s attention with the content on your website.
We also know that, especially in recent years, you’ve found that Google algorithm—
Paul: Changes every day it seems like.
Ed: —changes. And it, you know, certainly I call it the gainful employment act for any SEO consultant. That aside, however, we’re also learning is that Google themselves are placing — I wouldn’t say diminished but — more or less equal emphasis on the, the, that infrastructure piece, the SEO piece, as well as the extent to which people who visit your content actually show respect for it. Meaning, do they come back to it again? Do they spend more time on it? Although it’s deceptive — you may, you being an SEO expert know too — that when a person visits a page on your website but they don’t spend there long, as long as they don’t bounce, meaning leave the site, and they move on to another page, it’s okay they spent a few nanoseconds on the one page where they landed because they’re satisfied enough to delve deeper into your website. That’s good SEO.
What else all makes that happen, however, is that the content, the text, the stories and the lessons and the information that you have to convey are meaningful and useful enough to the person who’s visiting that they really decide it’s worth investing more of their time in your web content. So with the boards on the page and the value of the content that you’re sharing are really, really should, have always been important and prominent. But they haven’t always been given that much attention.
Paul: So, the difficulty, I think, in some of this is, is… You’re a small business. Okay. So let’s talk about small businesses. Big businesses have a lot more latitude, a lot more money to spend, potentially, but let’s say a small, medium-sized business. They have a website. They have Google Analytics. Somebody comes to the site. How would you measure that, whether that’s successful or not? The page that they’ve come to, is it how much time they’ve stayed on it, or is it that they go to the next step?
The Path
Ed: To me, it’s did person go to the next step. Did they visit more content? Did they convert by clicking on a form-fill link, something along those lines. It’s also true that if your content can be consumed in under 10 seconds, it’s okay if that person spent under 10 seconds on the page. I’m really okay with that. Most people think of the bounce as being, okay, I’m satisfied, but… Excuse me, I’m sorry, not the vibe. They travel further into the site as being that the landing wasn’t satisfactory in some way, frankly. It was quite effective because it enticed the person to visit more. They’ve probably gone to the navigation menu to learn more about who you are, what you’re made of, who your customers are, how to get in touch with you and so forth.
What’s to me is more to look at the path that the visitor follows. If your content is intended to get a person with go to a specific next page, and people do that more often than not, the page is successful. If your content, on the other hand, is intended to get them to go to a certain next page, like in the, that I just said, but they go to a scattering of other pages, then maybe you have to think about that messaging and the value proposition that’s on your page.
Paul: So what you’re saying is that the content did not produce the results you wanted.
Ed: Right. And that’s okay. In these days, you know, marketing, everything moves so quickly. I think of that as an example of an experiment, a marketing experiment. If I try to get something to happen and something else happens instead, maybe there’s something about the way I said what I said that interpreted differently in the mind of the visitor. That’s okay. Now I’ve learned.
So, and I think of a company that, a business, even a small business that’s able to punch above its weight using data-driven marketing. They can learn from those mistakes. I don’t call them mistakes. I call them lessons. It’s experience.
Paul: What is data-driven marketing? You just threw that out there, and I want to understand because I’m sure there’s different, there’s different people listening. They’re going to interpret it different ways.
Ed: Absolutely. Just like SEO. Right? It means many things to many people. Yeah, to some folks, data-driven marketing means simply that we look at the reports, and we produce pie charts and it validates the decisions that are made by our executive team. That’s not data-driven marketing. To me, data-driven marketing means you’re looking at all the data that comes in, and you’re learning that there are other opportunities to experiment with the way you present yourselves online. And you can tweak your business and improve results over time based on those experiments and those learnings and those lessons.
Paul: So it’s interactive and iterating?
Ed: Oh, very much so. At the very basic level, I think of, data-driven marketing as, okay, you’ve got the infrastructure. It means you have some way of measuring. Then you have the skills. Right? The people who actually know how to do the interpreting. But then you also have to have the attitudes and the interest in delving beyond the first lesson. And then that becomes a cultural thing. To me, data-driven marketing is as much a cultural thing as it is a technical or a mechanical or infrastructure thing. If you have a culture that fosters or encourages, permits you to experiment, to try a different color conversion button, to try a different phrasing or use of adverbs in the messaging and try them. A/B testing. A/B testing. It’s time consuming, but you learn a lot, and it’s worth it in the end. Some of the best-built websites — Amazon and Airbnb come to mind — are very effective at converting people because of the coloring and the size and the shape of every element on their page.
Paul: So they are two very different websites that you’ve sited. Airbnb is a single-purpose website. You go there because you want to get a place to stay overnight. Amazon, contrary to everything else in the world, sells everything, and they do an effective job at communicating that. So let’s not focus on the big guys. Let’s focus on some small companies. I don’t care about names, but I’m saying let’s… So, let’s take this analogy of the microwave company. I’m going to come out and make microwaves. Seems like a stupid thing to do but because there’s so many being made. But how could I, do you think, we could effectively create a website that would — and this is the difficulty, I think — produce the results they want? We don’t know what the results are that they want. We can, we can imagine them. I want to sell microwaves. The problem is that most people don’t shop for microwaves. They may or may not. So maybe that’s a bad analogy. You know, maybe we’re a local law firm, and we want to get people that are interested in having a good lawyer, maybe a retirement lawyer. That’s a popular topic right now.
And so, the top 10 pages of Google are saturated with… You know, if you said, “Retirement lawyer,” how would you crack that nut? How would you get it? Now, if I add, okay, we’re in Beverly, Massachusetts. If I say, “Retirement lawyer in Beverly, Massachusetts,” that would— but I know I’m changing the behavior of the potential customer, which is the hardest thing to do. I don’t know how to do that. So how would we…? We do the best and most effective SEO we can, and it’s still going to be on page two of Google. Is that a hopeless situation? Or how do you affect that?
Ed: That’s a great question. If you’re a retirement lawyer in Beverly, Massachusetts, think about the size of the world you intended to influence, the volume of business that you would probably need to entertain to be successful. You’re probably not a 50 or 100-person staff. You’re something, as you said, the proposition you made is it’s a small business. So you’ve got the — if you’ll pardon the expression — bandwidth, the amount of time and energy you can do to devote to clientele before you either hire people or default on a client, and which you don’t want to do.
Paul: It’s been a fascinating discussion about SEO and understanding, really, marketing in the web world. We’re going to be talking with him over several podcasts and I think you’ll find some very interesting things. So, Ed, I want to think you for being here for this first podcast.
Ed: It’s been fun, Paul. I’m looking forward to what comes next. Thanks for having me.
Also published on Medium.
Today on the Edge of Innovation, we talk about what it means to be anonymous, and discuss whether or not it is an illusion.
Phones as Proof of Identity
Browsers to Use for Anonymity
What is a Right?
Paul: This is the Edge of Innovation, Hacking the Future of Business. I’m your host, Paul Parisi.
Jacob: And I’m Jacob Young.
Paul: On the Edge of Innovation, we talk about the intersection of between technology and business, what’s going on in technology and what’s possible for business.
Paul: So, again, we’re trying to talk about anonymity. So, I have pondered, “Okay, how do you become anonymous?”
Jacob: Sure.
Paul: Alright. One of the things that has been a prerequisite is to have a phone nowadays. You have to have a phone in order to receive a text message or a phone call, which is proof of who you are, a validation of who you are. Well, there’s unfortunately, a huge loophole out here, where you can go to Wal-Mart and buy a phone. And if you buy it with cash, there is no record of you buying that phone.
Jacob: Right. That phone’s not connected by Visa’s data to Paul Parisi.
Paul: Right. I have to usually buy a card to charge it, or something like that. You know, a SIM card with 100 minutes on it or something. But now I have that. Now, there could have been a surveillance camera that caught me purchasing something at Wal-Mart at that time. The thing that’s unknown to me, which I don’t believe is the case is I do not believe Wal-Mart or your local neighborhood convenience store says that at, you know, at 9:45PM somebody bought a prepaid cell phone. But if they did, of this serial number. Okay? I don’t think they’re registering that. They would be wise to, because then, when I go and make that, you know, that bomb threat with that call, there’s things called an IMEI number, and different codes that are recognized by the cell system, that can tell what phone made that. And it’s physically in the phone.
So, I could say, “Oh, my gosh. You know we have this phone out there that people, this person is calling and threatening a bomb threat.”
Jacob: Sure.
Paul: Hmm. We want to do something about it. We want to catch this guy. So, if the IMEI number is registered to that serial number, and we could find out that it was bought at 9:45 at Wal-Mart on the 15th, we could look at the camera footage and see that, “Gee, it was a guy that was six feet tall with black hair and glasses.” And oh, my gosh, when we find this guy in the lineup, it looks just like him. It looks just like me.
The other thing that happens when you use a cellphone is they know where you are. They know from both GPS and also from cell tower use, so which cell tower you’re near. So, if you go and buy one of these prepay phones, and you use it from your house, they are going to know that somebody is using this phone from that house.
So, okay. So, we go out and we buy the phone. And we go somewhere, I guess, near our house. You know, within 10 miles or something.
Jacob: You just stand in your neighbor’s front yard.
Paul: Yeah. You go and stand in your neighbor’s front yard, and we go to Google, and we want to register for an account.
Okay. So, let’s… We go to the local McDonald’s. We have this phone. We are using their Wi-Fi, which is free. We don’t have a proxy server. We don’t have anything yet. We just have a computer.
So, now, we need to do some things to secure our computer. We need to go and change, which is, what is called the MAC address. The Media, Access Control Address. And that is the serial number of the network card in your machine. It’s relatively easy to change.
You can override it in the software, so if you figure that out, you go with your laptop and you change the MAC address. You also download a browser that allows no tracking whatsoever. You might even run an OS that allows no tracking whatsoever.
You go to Google.com, and you want to sign up for a new address.
Jacob: Right. Now, would TOR or something like that be one of those browsers that does not allow for…
Paul: It would. Google doesn’t like tor. And if you use Chrome, Chrome is engineered to give Google as much information as possible. So, don’t use Chrome.
Jacob: Right.
Paul: You could use private mode in Internet Explorer, private mode in Opera, or private mode in Firefox. And they’re relatively good. If you want to be extremely careful, use something called Tails, which is an operating system and browser environment that allows you to boot on an ISO.
There have been rumors that the FBI tracks everybody who downloads Tails. I find that difficult to believe, but okay. Let’s say they do.
So, I go to my McDonald’s. I change my MAC address so that my machine can’t be tracked. And I go to a browser that doesn’t share the fonts I have and all the different things that could be used to fingerprint me.
And I have my trusty little phone there. I go to Google, and I… I… You could try and use a proxy server if you happen to have one, but again, we’ve just been born. We don’t exist.
If you use a proxy server, Google will say, “I’m sorry. You can’t access us that through this proxy server.”
So, anyway. So, I have my phone sitting there. I go to Google and I sign up, and I say, “I want a new email address.” Anonymous@google.com, let’s say.
It says, “Well, in order to validate you, you have to give us a phone number.” Well, where do I get a phone number? Well, I have a phone number.
Jacob: You just bought one, right?
Paul: I just bought one. And so now, I have gotten around the chief way in which they validate that you’re real.
Jacob: Right.
Paul: Now, we need to assume that Google has a fingerprint of me from that browser, from whatever it could get. And a browser that’s clean is as much as a fingerprint as a browser that has all the different fonts and all those things in it.
So, we go to the next step. We say, “Gee, I want an account at wherever it might be- Amazon or whatever. And I can do this by buying gift cards. So, I can go out and buy gift cards with cash, and now I am relatively anonymous on the web.
Now, I need to be very careful because I don’t want to log in with that Google acct at my home or with a different browser.
Jacob: Which means you probably need to turn the computer off in a sufficiently dead way, where it’s not going to like occasionally ping.
Paul: Yeah. That’s not as much as the concern. The concern is doing something humanly stupid, where you just forget you’re not connected, but you’re connected, and you use that browser and it opens, and it goes back to your Google page and automatically logs you in, like it does. Because if you drive around with your phone, I mean, with your computer, and you use it, use it in New York City, fly to London, and open your browser up, you’re still logged in to Google.
Jacob: Right.
Paul: But they know you’re in London and in New York. You were in New York, and now you’re in London. So, the fact of the matter is you have a legitimate, you’re a legitimate brand new user on the internet. You’ve validated yourself through this phone. Now what could the authorities get on you?
Well, there was a phone that was used at this McDonald’s, because they know that both from the cell phone tracking, from the GPS location, potentially in the cell phone. They know that from the McDonald’s Wi-Fi logs. They can look at your MAC address and see, “Okay. Is was a MAC address.” They could go back, and if they knew it was a Dell MAC address, they could say who owns, who did you sell that MAC address to, that computer with that network card that had that MAC address to?
But since we’ve changed it now, they can’t go to Dell and… You know, they could go to Dell and they say, “We never issued that MAC address.” Again, this would be a lot of work. But, you know, detectives would have to do it.
Jacob: Well, just the idea of having to go through all of the work of getting this stuff set up and then like, for example, buying stuff on Amazon anonymously, having to go get the gift cards. I mean, it just sounds like you’re committing.
Paul: Yeah. It’s definitely work. Now, the problem with buying something on Amazon is you need to have it delivered.
Jacob: Right.
Paul: So, unless it’s a digital good, you need I have it delivered somewhere.
Jacob: Now if it were a digital good, would they be able to track like, oh, there’s a code. You downloaded this Beatles album, and now you’ve got it playing on this computer.
Paul: Early in the iTunes days, there was rumors, I don’t know if it was true, but when they switched from proprietary to mp3, when you could download mp3 that you could effectively give to somebody else, that your name was in the meta data. I don’t know if that was ever the case. And I don’t know that about Amazon, actually. That’s a great question to really look at that and see if it is.
Now, the name isn’t going to be sitting there, Paul Parisi. It’s going to be some big hash on the name. But you could go in and potentially strip those out. But if I were doing it, I would make it so you couldn’t strip it out and it would be part of the data in the file.
So, I don’t know. That’s a great question. It’s plausible.
Jacob: Yeah.
Paul: To your point. So, you could buy something, and you put it on a server. And so you buy it as new person, and then you go and put it up on a server as yourself. You know, as your real self. If Amazon could track that and say, “Well, you just stole that. You just bought it, and now you’re giving it away. Where did you, your real Jacob, get that from?
Well, I downloaded it illegally somewhere else? Or a bought it as my anonymous self? So, that could be a problem in that sort of payload, using a payload to track who you are.
It is difficult with these prepaid phones. That is the biggest loophole for becoming anonymous. Or it’s the biggest opportunity for becoming anonymous.
There are also, you know, there are phone apps that will, that will, as a service, allow you to make a phone call through this app, that they promise is anonymous.
Jacob: Sure.
Paul: Well, that’s okay. But you’re trusting them. And they must have some logs or something. Maybe they don’t, you know, but there’s all these different services out there that do that. And they make it very easy to do it. So, it could be that it is anonymous, or it might not be. So, some of the proxy servers, for example, this is a great example.
You buy a proxy server service. If it’s an American company, they have to keep logs of who used the proxy service. So, I know that Jacob bought it, and I know that he used it at 9:45PM, and he went to this weapons website, and he bought, you know, five nuclear missiles. And that’s illegal. Well, all the US does, government does, is go to that and say, “Let me see the logs,” and we can now correlate that and see that it was Jacob.
So, if I used overseas proxy services, companies that are overseas, they have different log keeping. And there are several companies that don’t keep any logs.
So, the issue is, is even… American companies can do that. They can say, “We don’t keep logs.” So, if you don’t have them, there’s nothing to produce.
Jacob: Right. This seems to kind of touch on the issue of, you know, is the internet inherent… Does it have to be inherently anonymous? Or is an inherent right that then has to be protected by free speech or something like that? Because if we’re a country will legislate that sort of thing, I strikes me as getting to that sort of dynamic.
Paul: You know, I don’t know, personally, what is a right? You know, what…? We have personal agency in our actions. And there are certain things that our society has deemed to be inappropriate. Going into a building and yelling, “Fire” whether you’re anonymous or not is wrong. Most people will say that it’s wrong. I mean, you should be aware that there, there is this whole postmodern philosophy that permeates our culture, and the example I give will be absurd. But we are moving quickly towards this level of absurdity, that if you want to say, “There is a fire,” you should be able to say, “There is a fire.” You don’t even need to believe it. You just, you should be have that right to express yourself.
And the postmodern philosophy says that whatever you think is whatever you think, and it’s good. And we can do this, or we can do this. And whatever circumstance, we define what is right in that circumstance. That is the fundamental sort of tenet of postmodern philosophy. And most of what you see in society is based on that. And America right now is at a crossroads where you can’t tell anybody that something is wrong, down to the point of some, you know, early childhood education things, where it’s okay for a kid to believe two plus two is five.
Jacob: Right.
Paul: I know that sounds absurd, but there are people that want to, you know, it’s better to encourage and empower the child, rather than say, “No, there are rules and facts.” So… Having said that, you know, your question is, is should it be anonymous, or should it be, should we have control over what we say and do.
And really, what you’re asking isn’t should we have control over what we say and what we do and what the government observes, because we already have control over that. We don’t need to do the wrong thing or the right thing. And we need to be responsible. See… And that’s really the gist here is who is responsible. And the ration, rationale of thinking that well, the government shouldn’t be able to watch me doing things that are irresponsible and hold me accountable to them.
Well, okay. But if you are being a responsible individual in a society, you should take that on yourself. And I think that’s really the crux of the issue. So, you know, we’re talking about, you know, I’ve given you a way to do things that you shouldn’t do.
Jacob: Yeah.
Paul: But you should be a conscious active participant in society, and it shouldn’t be a problem. You shouldn’t do those things, because it’s not best for you. It’s not best for you to go into a school and say there’s a fire.
Jacob: Right.
Paul: But you know, “I want free speech.” Well, that doesn’t extend to that, because it’s not reasonable.
Jacob: So, is anonymity on the internet, is that an act of free speech then?
Paul: I don’t think so. You know, you could be a dissident in, in a country that is being, that is suppressing your, your views on society. So, you want to say that this country, this government is wrong. Think of North Korea. Somebody wants to say something. Well, anonymity would help that person.
Now, they’re in a highly controlled state, so for us to come over from the outside, to say, “Oh, you need to allow anonymity,” well, the government in Korea, North Korea is going to say, “That’s crazy. Why would we do that? We don’t want the results of that.”
So, you know, you have some semblances in America of anonymity. You know, you can go to a chat board and sign in and say something. If you say something that’s illegal and inflammatory, you, you probably will find that you don’t have the anonymity that you thought you did. If you use this technique I’ve told you about, yeah, you could do that, you know.
So, you know, I think the thing really focuses on personal responsibility. I mean, free speech is a privilege, I think, not a right, because you have to use some judgement when you exercise free speech. Now, you know, in America, we have people on all sides of different political persuasions, and sociological persuasions, and they can say things that are deeply offensive to another persuasion. And that is protected. But it isn’t protected to go into a room and say there is a fire.
Jacob: Right.
Paul: So, there is a reasonableness there. And there is almost a pride in America in that ability of somebody to say something offensive. And I think we need to protect that, because at some point, somebody is going to say something that’s offensive to you. And if you had the ability to punitively punish them, that would not be a free and open society.
Jacob: Sure.
Paul: So, you’re saying, how does that translate to the internet and how does the internet do that. And I don’t think… I mean, again, there’s a semblance of anonymity because of the technology. You know, if you, 200 years ago, if you wrote a note and posted it to a wall or a door and nobody could identify your handwriting, maybe you pieced it together out of magazines, they couldn’t figure out who you were. It was just not possible.
Now, they might go and dig through the trash and find out that you cut all the letters out of the magazine in your trash, they might be able to say, you know… But it wasn’t simple. It’s not simple now, but it wasn’t, I couldn’t comprehend that it was simple then.
So, I don’t know if that answers your question.
Jacob: No. I mean, I guess in some ways as we’re talking about this, I am beginning to think about how, you know, it’s funny. I, you know, I love my wife dearly, but if she sits next to me, I get, while I might be, you know, looking at Facebook or something like that, I, I feel like, “Why are you watching over my shoulder?” Like there’s kind of like a you’re watching over my shoulder. This is slightly annoying. There is a sense in which some of those aspects of being able to fingerprint and the anonymity rubs us the wrong way. But I’m not… I guess I’m just curious, is there something to be concerned about with, you know, the way in which we are fingerprinted and should we be more cautious about those things. Or is it just kind of a part of, you know, this is just the way the world is, and get used to it.
Paul: Well, I think it is the world, the way the world is. So, tough. If you want the use the services, you ultimately control what you do. That’s really the personal responsibility. You can reduce your fingerprint to nothing.
Jacob: Right.
Paul: Don’t use Facebook. Don’t do this. But you make a value judgement every time you use it. The value outweighs the, the personal information I’m giving away. And you know, so, I don’t know what people are worried about. You know, because, you know, let’s, you know, if I were interested in basketball, and the government outlawed basketball and was going to send jack-booted thugs to go around and kill everybody that was interested in basketball. And the people were behind it, that’s a pretty absurd statement. I mean, you know, you could talk about, you know, polarizing ideas, such as pro-life or pro-choice. So, one of those becomes, you know, completely unacceptable and they send out thugs to kill the people that believe it. That’s a little absurd, you know, for a… But it isn’t absurd given our history of the 20th century of what’s happened, you know, in Nazi Germany, you know. Just by being a certain race, you could be killed, you know.
So, the technology allows the government to identify those people, you know, and is it ever going to happen again? Gosh, I hope not. But it has happened. It’s, it’s weird because we could be theorizing about this. But what happened is, is it actually… You know, if you were sympathizer to a, a Jew in, in Nazi Germany, you could be killed.
Jacob: Right.
Paul: Wow. So, you know, let’s extrapolate that our silly thing, if I liked basketball, and they put basketball on my Verizon cable, and everybody who watches it gets a visit by the jack-booted thugs, that’s absurd. But it happened.
Jacob: Yeah, yeah.
Paul: You know, the more polarizing thing, really, actually a more absurd thing, you know. I mean, you know, you could say, “I like, you know, b-science fiction movies,” you know. And, you know, they’re really bad. Well, this obviously you have no judgement and don’t deserve to live. You know, that would be more reasonable than what’s actually happened.
So I don’t know. Again, we all have the option to opt out. You know, so you can just choose to not participate. That is the ultimate in privacy, the ultimate in anonymity. You know, use cash for all your transactions. But, you know, I don’t think you’re going to go home tonight and say I’m giving up all my technology.
Also published on Medium.
This episode of “The Edge of Innovation” is about Cryptocurrency. The Edge of Innovation is produced in partnership with SaviorLabs.
Today on the Edge of Innovation, we talk about privacy.
Hackers and lawyers can discover pretty much anything about you. So what is privacy?
Paul mentions how someone was unable to obtain life insurance due to having prescribed to a medication that was allegedly not public information. But if something is in a database somewhere, it is out of your hands. Unintended consequences may come to pass. The more you know about these things the better.
A man with a pacemaker was judged guilty due to the correlation of his pacemaker with a crime. This was “private” information.
Things are only “private” when they don’t matter.