Category: Internet

Why is everybody using Facebook, is it good marketing or good usability?

September 15, 2014 / Paul / 0 Comments

People use products because they are perceived to have a positive cost-benefit tradeoff in the user experience. Usability â€“making a product easy to use â€“lowers the cost but is not itself a UX benefit. User will put up with low usability and other costs like loss of privacy and annoying advertisements if they think the benefits are worth it. Marketing (by which I think you mean promoting a product) is not itself a cost or benefit for the user, but are attempts by the product-maker to influence the perceived costs and benefits. Thatâ€™s important to do, but not the only thing. Desirability Facebook is one of those products that succeeds because of its own success. Desirabilty â€“the degree the product reflects …

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Why is everybody using Facebook, is it good marketing or good usability?

How To Get People To (Actually) Read Your Content

September 15, 2014 / Paul / 0 Comments

How do you make sure that people are actually reading your content? You may spend a lot of time making sure that your content is converting well and that your readers are sharing it online, but is it actually being read? How do you know? With all of the analytics and metrics at our disposal that tell us about traffic, knowing if your content is being read is often a black hole for marketers. Thatâ€™s a problem. Why You Need To Make Sure That Your Content Is Being Read It can take a lot of time to produce great content, no matter how efficient your workflow is. As the old saying goes, time equals money, and it only makes sense to get as much out of…

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How To Get People To (Actually) Read Your Content

50 Years of visionary Sci Fi Computer Interface Design

September 15, 2014 / Paul / 0 Comments

50 Years of visionary Sci Fi Computer Interface Design Science fiction imagines the future. This amazing infographic brings together 50 years of SciFi in movies and shows us how our imagination leads us into the future of computer interface design. Enjoy! 930 pixels wide: 50 Years of visionary Sci Fi Computer Interface Design 550 pixels wide: 50 Years of visionary Sci Fi Computer Interface Design Science Fiction is a fantastic lens through which we can look at our understanding of technology and our vision for its future. Just like real technology, science fiction goes out of date too. That makes Sci Fi particularly useful to compare with real technology in order to understand the direction and pace of travel. It’s not a simple picture. Technologies are layered and mature at different speeds. There…

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50 Years of visionary Sci Fi Computer Interface Design

Font of the day: Lodgecode

September 15, 2014 / Paul / 0 Comments

Font of the day: Lodgecode | Typography | Creative Bloq TypographyShowcase Sep 15, 2014 12:09 pm Share this article Every day we showcase the best fonts on the web. Today it’s Lodgecode by Jeff Warrington. Here at Creative Bloq, we’re big fans of typography and we’re constantly on the hunt for new and exciting typefaces â€“ especially free fonts. So, if you’re in need of a font for your latest design or just like to keep a collection so you’re prepared, we may be able to help out. Every day, we’re running ‘Font of the day’, where we’ll be posting the best best free and paid-for fonts the web has to offer. Lodgecode by Jeff Warrington Today’s font of choice, Lodgecode, was created by designer Jeff Warrington of The …

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Font of the day: Lodgecode

Your Guide to Unleashing Killer Content Marketing on LinkedIn

September 15, 2014 / Paul / 0 Comments

Content marketing got a major boost with LinkedInâ€™s publishing platform. Over the past few weeks, LinkedIn has gradually rolled out a way for users to publish their own content. In this era of content-driven marketing, LinkedInâ€™s publishing platform has enormous potential. Not every user can use the publishing platform, but LinkedIn promises universal rollout within the next few months. Time will tell how this publishing platform will perform in the months ahead, but here are some points of consideration. The Benefits of LinkedIn Publishing Those who are already publishing on LinkedIn have noticed big advantages. Here are some of them. LinkedIn content has huge exposure. When an article is published on LinkedIn, it gets massive amounts of views. Many writers, even those with no …

Your Guide to Unleashing Killer Content Marketing on LinkedIn