Author: Paul

Google’s Amazing New Flight Search Is About To Save You Thousands Of Dollars On Airfare

June 28, 2014 / / 0 Comments

A view from a plane landing in Rio de Janiero. Back in the early 2000s, travel search engines caused panic among venerable career travel agents. Sites like Orbitz, Travelocity, and Priceline wowed tourists and businesses alike with low prices and flashy features. While online travel booking became the norm, the do-it-yourself novelty quickly faded into a hellscape of kitschy commercials, obscure policies, and redundant searches. The Internet-booked honeymoon was over. But it doesn’t have to be that way! One of Google’s less-celebrated features might just make that affordable coveted summer getaway a possibility. In September 2011, Google unveiled Flight Search. It was still in its nascent stages, but it brought Google’s user-friendly design to the online travel bookings far away…

Original Article Can Be Found Here:

Google’s Amazing New Flight Search Is About To Save You Thousands Of Dollars On Airfare

Optimizing Landing Pages for Search Engines AND People

June 28, 2014 / / 0 Comments

Are you getting as much traffic to your site as you want? There is an ongoing argument regarding whether we should create landing pages for search engine optimization or to increase conversions when visitors arrive. The obvious answer is we must do both. Getting traffic that won’t convert does no good. Beautiful pages that generate no sales won’t pay the bills. Every page can be created to do both, provided you have an efficient way to generate pages and test them for results. Let’s start with the basics: WHO is YOUR target audience? What exact words and phrases (your anchor text) are they using when looking for what you offer Decide on one 2-3 word phrase…

Original Article Can Be Found Here:

Optimizing Landing Pages for Search Engines AND People

404 Page Not Found Error Page Plugins for WordPress

June 25, 2014 / / 0 Comments

If a visitor arrives at your site and the page they are trying to access is not available, they will see a 404 or not found error message page. This could happen if they typed in the URL of an internal page incorrectly, clicked on a misspelt link, or the page they are looking for has been removed from your site. Whatever the reason for this error page to be displayed, it can be off-putting to the visitors and can create a bad first impression with your potential new readers, clients, or customers. Thankfully, as ever, there are a number of plugins available that allow you to solve this problem on your site, and even take advantage of 404 not found errors. 404 Error Page Plugins for WordPress Here …

Original Article Can Be Found Here:

404 Page Not Found Error Page Plugins for WordPress

Rapid User Testing with Mechanical Turk

June 25, 2014 / / 0 Comments

How We Supercharged Our User Testing Using Mechanical Turk, Google Forms and Usability Hub. When working with startups we are often treading new ground on new products and it is important to begin validating assumptions early and often. It also helps to have some data to back up our design decisions when presenting them to stakeholders. We’ve been experimenting with different methods for getting rapid user feedback and we’d like to share some of our explorations. We started out by researching the existing solutions on the market. There are a number of online tools available for remote user testing, and in fact there are enough choices that it can be a little hard to decide between them. So to narrow it down we had to …

Original Article Can Be Found Here:

Rapid User Testing with Mechanical Turk

Lunchtime Learning – UX is not just design, it’s the key to innovation and growth

June 25, 2014 / / 0 Comments

About Damian Rees Damian has worked as a usability and user experience consultant for over 13 years. He has worked in senior roles within companies like the BBC and National Air Traffic Services where he has researched and designed for users in a variety of different contexts including web applications, voice recognition, and air traffic control interfaces. Follow Damian on twitter @damianrees

Original Article Can Be Found Here:

Lunchtime Learning – UX is not just design, it’s the key to innovation and growth

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