Author: Paul

Why is everybody using Facebook, is it good marketing or good usability?

September 15, 2014 / Paul / 0 Comments

People use products because they are perceived to have a positive cost-benefit tradeoff in the user experience. Usability â€“making a product easy to use â€“lowers the cost but is not itself a UX benefit. User will put up with low usability and other costs like loss of privacy and annoying advertisements if they think the benefits are worth it. Marketing (by which I think you mean promoting a product) is not itself a cost or benefit for the user, but are attempts by the product-maker to influence the perceived costs and benefits. Thatâ€™s important to do, but not the only thing. Desirability Facebook is one of those products that succeeds because of its own success. Desirabilty â€“the degree the product reflects …

Continue readingÂ –

Why is everybody using Facebook, is it good marketing or good usability?

Unstructured Data and Textual Analytics â€“ A Must to Do That Organizations Canâ€™t Ignore

September 15, 2014 / Paul / 0 Comments

Share the Wealth…The amount of unstructured data that piles up in an organization makes it highly difficult for managing, thus leading to storage issues, compliance costs, and escalating corporate risks. Frequently, Iâ€™ve found organizing the data into analyzable information that can be utilized for business intelligence is restricted by elements like overheads, resources, and time. According to Gartner analysts, the amount of unstructured information is predicted to go over 800 percent in about 5 years from now. With proper textual analytics, an unstructured text can be changed into a structured and more understandable data. I think that sums up on the vital nature of this analytics in managing unstructured information and their key roles in the running of an organization. Manipulating Unstructured Business Data Looking to Get …

View original article:

Unstructured Data and Textual Analytics â€“ A Must to Do That Organizations Canâ€™t Ignore

How To Get People To (Actually) Read Your Content

September 15, 2014 / Paul / 0 Comments

How do you make sure that people are actually reading your content? You may spend a lot of time making sure that your content is converting well and that your readers are sharing it online, but is it actually being read? How do you know? With all of the analytics and metrics at our disposal that tell us about traffic, knowing if your content is being read is often a black hole for marketers. Thatâ€™s a problem. Why You Need To Make Sure That Your Content Is Being Read It can take a lot of time to produce great content, no matter how efficient your workflow is. As the old saying goes, time equals money, and it only makes sense to get as much out of…

See more here:

How To Get People To (Actually) Read Your Content

50 Years of visionary Sci Fi Computer Interface Design

September 15, 2014 / Paul / 0 Comments

50 Years of visionary Sci Fi Computer Interface Design Science fiction imagines the future. This amazing infographic brings together 50 years of SciFi in movies and shows us how our imagination leads us into the future of computer interface design. Enjoy! 930 pixels wide: 50 Years of visionary Sci Fi Computer Interface Design 550 pixels wide: 50 Years of visionary Sci Fi Computer Interface Design Science Fiction is a fantastic lens through which we can look at our understanding of technology and our vision for its future. Just like real technology, science fiction goes out of date too. That makes Sci Fi particularly useful to compare with real technology in order to understand the direction and pace of travel. It’s not a simple picture. Technologies are layered and mature at different speeds. There…

Originally posted here:

50 Years of visionary Sci Fi Computer Interface Design

Creating Clickthrough Prototypes With Blueprint

September 15, 2014 / Paul / 0 Comments

Advertisement In a previous article1, I discussed using POP2 to create sketch-based clickthrough prototypes in participatory design exercises. These prototypes capture well the flow and overall layout of early design alternatives. The same piece briefly mentioned another category of clickthrough prototypes: widget-based mockups that are designed on the target device and that expand on sketches by introducing user interface (UI) details and increased visual fidelity. These prototypes can be used to pitch ideas to clients, document interactions and even test usability. In this article, I will teach you how to use the iPad app Blueprint to put together such prototypes in the form of concept demos, which help to manage a clientâ€™s expectations when you are aligning your visions of a product. Given the …

Visit site:

Creating Clickthrough Prototypes With Blueprint