Author: Paul

Ruthless Pragmatism: Kevin Spacey’s Approach to Content Marketing

September 26, 2014 / Paul / 0 Comments

In case you missed it, the “ruthless pragmatism” approach to politics of House of Cards’ Frank Underwood has stretched far beyond Capitol Hill to the world of content marketing. With the lessons learned about the changing media landscape, Kevin Spacey, Underwood’s real-life actor alter-ego, is becoming influential in Marketing as well as Hollywood. The success of House of Cards for Netflix is unlike any previous television show and has become a symbol of the online content movement. Since the show’s release, Mr. Spacey has spoken at several conferences urging journalists and broadcasters to follow the Netflix model of producing in-depth content with a great story, yet, he still surprised people by giving a keynote speech at the recent Content Marketing World…

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Ruthless Pragmatism: Kevin Spaceyâ€™s Approach to Content Marketing

Delivering the first chapter of Groups in Office 365

September 26, 2014 / Paul / 0 Comments

Jared Spataro is the general manager of Enterprise Social at Microsoft. At the SharePoint Conference in March, we announced our roadmap for a set of connected experiences that would enable your company to work like a network. This month, we reached an important milestone with Office Delve. Continuing on this journey, today we are rolling out the first phase of Groups in Office 365. Getting things done at work means sharing information and collaborating across ad hoc groups and project teams. But, often times the tools we use to bring people together are different in each apps distribution groups in Outlook, buddy lists in Lync, groups in Yammer. That’s why we’re introducing Groups in Office 365, so you can easily connect with the colleagues, information and applications …

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Delivering the first chapter of Groups in Office 365

Microsoft Starts Rolling out Groups to Office 365 and OneDrive

September 26, 2014 / Paul / 0 Comments

Microsoft today announced it is rolling out the first phase of Groups for Office 365, a new collaboration feature, starting with the Outlook Web App email and calendar sites as well as OneDrive for Business. Next up, the company says it will add Yammer and Lync to the “Groups experience” though it didn’t specify when. As you can see in the video below, Microsoft is trying to solve the problem of how best to share information while working across multiple ad hoc groups and project teams. The idea behind Groups is to make Office 365 the hub for connecting with colleagues via the applications already in use. embedded content Anyone can create a new group and invite colleagues. They can also search for and join existing groups, …

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Microsoft Starts Rolling out Groups to Office 365 and OneDrive

How to Use Text Messages to Retain Web and App Users

September 26, 2014 / Paul / 0 Comments

What if I told you there was one message you could send right now that your users were almost guaranteed to read? What if I also told you this message could help you retain users? You’d say spill it already. Fine. The good news is, it isn’t anything mystical, expensive, or elaborate. All it is, is a text message. No seriously, text messages. These 160 character messages are retention powerhouses. I mean, what other message can you send to your users that has a 98% open rate and a 19% CTR. It’s time to start using text messages to retain your users. But how? Many SaaS companies are scared to use text messages, with good reason. We’ve all received our share of annoying, random …

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How to Use Text Messages to Retain Web and App Users

I Hate Parallax Scrolling – Here’s Why You Should Too

September 26, 2014 / Paul / 0 Comments

Parallax scrolling for websites is the new hotness! Then again, so were glitter unicorns and type for MySpace pages and websites galore. The web moves fast and there’s a difference between a fad and a trend. So, is parallax scrolling a good addition to your website? Here’s a look at the top parallax scrolling websites, their strengths and weaknesses. Overview If you haven’t seen a parallax scrolling site, it’s basically adding animation to a page where the elements can move independently to give a 2D space a 3D appearance. It’s actually an old animation technique from almost one hundred years ago when different animation cells were placed on different levels of glass and each …

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I Hate Parallax Scrolling – Here’s Why You Should Too