Author: Paul

Cryptocurrency

On Episode 2 of The Edge of Innovation, we’re talking about cryptocurrency. We have to translate currencies because banks assign them value. But for cryptocurrency, you could say “I want to buy a bitcoin.” Well what’s it worth?

Show Notes

A New Alternative to Bitcoin
Link to SaviorLabs Assessment

Transcript

Sections

Intro to Cryptocurrency
Cryptographic Math
Bitcoin and Banks
Arbitrage Opportunities

Paul: This is the Edge of Innovation, Hacking the Future of Business. I’m your host, Paul Parisi.

Jacob: And I’m Jacob Young.

Paul: On the Edge of Innovation, we talk about the intersection between technology and business, what’s going on in technology and what’s possible for business.

Intro to Cryptocurrency

Jacob: So, Paul, I’ve heard a lot about this idea of cryptocurrencies. It seems like a lot of people have brought that category up, especially as it relates to Bitcoin. I’d be curious to know, what exactly is cryptocurrency. Can you explain what it is? What does it do?

Paul: Sure. First of all I think it’s important to take a step back and drop the word crypto and look at what currency is. If you go into your pocket and get some change or a dollar bill out, that’s currency. I’m speaking from the United States. If you’re in Europe, you might have euros or another type of currency.

But if I give you a piece of currency from another country, it sort of looks like a toy. You don’t understand what it is. You don’t understand its value. If I give you a yen, a bill, it it’s 1000 yen, you don’t know if that’s $1000; you don’t know if it’s $10. You don’t know if it’s a penny. And same thing: The dollar has a bigger penetration globally, and people tend to want to trade in it. So, we understand, certainly as Americans, the intrinsic value of a dollar.

Now, one thing that’s very difficult in currency as I just alluded to is the exchange of currency. You’ve been to an airport, and you can exchange your dollars for euros, and you’re sort of, “What does that mean?” Or dollars for Canadian dollars, or dollars for Australian dollars. I’m going to give you one euro for every $1.50 you give me. So, if I wanted to go buy a can of coke that’s $2 here in America, let’s say, that’s sort of like one and a half euros in Europe.

We’re not used to doing that translation in our head. And so that’s why it’s very difficult for anybody to be sitting there and saying I do that translation. Any new type of currency, whether it’s crypto, euros, whatever it might be is going to face the problem of how do you convert.

The reason why we convert is because the institutions that back those currencies put a value on them. And the world’s view of those institutions puts a value on them. It used to be that the United States had a currency that was based on the amount of gold it had in storage. And that was done away with. So, now we’re working on what’s called the full faith and credit of the United States. And the same thing with the euro zone. They back it, and they have a certain tie-in to value.

As we’ve heard in different discussions of late, different countries can change the value of their currency. And change how much goods are worth to the outside world so that they can make a trade advantage or disadvantage. So now, when we come to cryptocurrency, you say, “I want to buy a bitcoin.” Well, what’s it worth? There is no coin.

Cryptocurrency is based on the idea that is it a string of bits, ones and zeros, that is a large number that represents something. That basically represents a share of the amount of cryptocurrency that’s out there.

Well, why can’t I just make a new set of numbers? And write down a new random string of numbers? And that’s where the bitcoin or the cryptocurrency comes in, because there’s some strong math that has to be done to create those valid strings of numbers. When they’re issued, they’re recorded in a ledger. And they’re recorded in that ledger by more than one person, or really computer. And so, what you have is it’s very difficult to get the needed numbers of people that are out there to agree that this number has been issued.

It’s a little bit esoteric as I’m saying it. And it is esoteric.

Jacob: Yeah. You sort of lost me. So, you have to get people to agree to that number?

Paul: Yes. Exactly. So, if I go and write something in the ledger and say that Paul has $10. The people who control that ledger, because it’s a public ledger, all have to agree that yes, Paul has $10. Now, that sentence is easy for us as humans to understand. But it’s cryptographically significant. And what that means is that we use both private and public key encryption, a way to encrypt something that only the person that has the key can decrypt it.

These journal records are stored in something called the blockchain. The blockchain is really one of the coolest inventions of the past five or ten years, and is ways to record these and have everybody do the cryptographic work on these signings, and record them in the blockchain and say, “Yes, I agree with that.” “Yes, I agree with that.”

So, Paul said something in there with his cryptographic signature and then the other people calculate that and say, “Yes, I confirm that.” And you have to have a majority of people saying, “I confirm that.”

Now, if you’re thinking about that and we’re going at this very surface level because it gets very complicated very quickly… If I could convince more than 50% of the people that are verifying that blockchain to lie and literally take “Paul has $10” and say, “Yep, that’s valid,” I have effectively broken the trust of the blockchain. It other words, I’ve manipulated it. So, I didn’t have $10. I just said I had $10. And you could do that. There’s a thing in computers, never say never. There’s always ways to hack things. It would be hard, but it’s certainly not impossible.

It would be very hard because you’ve got them distributed all across the world and they’re all doing this work. And that’s what a bitcoin miner does. It validates those blockchain entries, among other things.

But the key thing is a person in business looking at bitcoin is to really start to think of it as a different currency. Now, if you’re in America, you probably don’t accept euros on your website. You may not accept Mexican pesos on your website. So, you say, “Why would I? Because the majority of the people that are coming here don’t use those currencies and they wouldn’t know what they are.”

And it’s important to note that our credit card system is not designed to deal with multiple currencies, because there has never been a motivation to do it. If you go down to the restaurant and you want to buy a bowl of soup, and it’s four dollars, you know what $4 of value is. The minute I say that’s one bitcoin, you’re like, “I don’t know. What is one bitcoin worth?”

And coupled with that, bitcoin has been relatively volatile. So, you have indications… Zimbabwe over the past couple of decades has had rampant inflation. So, a loaf of bread could have been a thousand bits of their currency, whereas yesterday it was at one unit of their currency. So, you understand that when you’re going through it, and it’s constrained.

In the whole Greece scenario… I have a friend who’s a developer there and sells his software internationally, and if he sells it with the Greek currency, there’s all sorts of problems. If he sells it in American dollars, that’s relatively stable. But you can check every day with the currencies, the conversion rates between Canadian dollars and US dollars and euros, and they fluctuate.

What’s that fluctuation caused by? That’s caused by the banks saying how much it’s worth and controlling that, and the governments make statements and the Federal Reserve, etc.

So, what controls bitcoin’s value? Well, it’s what anybody is willing to give you. That’s the ultimate judge of value. So, if you have a house you want to sell and you put it on the market for $10 million, and somebody comes along and says, “I’ll give you a dollar for it,” well, it’s worth a dollar. If somebody comes along and says, “I’ll give you $100,000,” well, now it’s worth $100,000. But that is the ultimate definition of what value is.

CryptographicMath

So, in the bitcoin world, what they’ve done is there’s a limited number of bitcoins that can be created through this cryptographic math. In the early days, the cryptographic math was very easy, because it was sort of like low-hanging fruit, the easy problems to solve. But as we’ve progressed, it becomes more and more difficult. It’s at the point now, where if you’re generating cryptographic bitcoins, the amount of electricity that you need to do it is very close to the amount of bitcoin value you would get out. So, if you run a computer for a year, and you say it costs me $10 to run that computer in electricity, you may get about $10 worth of bitcoins out.

So, all of these things coalesce to say what is bitcoin worth. Well, if you look at it, they’re about $450. Who knows what day they were recording this or what day you’re listening to this, and it changes wildly. We’ve seen fluctuations anywhere from…just huge fluctuations. That is fundamentally a problem with cryptocurrency, is that people don’t have a sense, or will not have a sense when they take it out of their pocket, or use their phone, of how much they’re actually spending.

If I could convince you to give me one bitcoin for this cup of soup, that doesn’t sound like a lot. Well, it’s worth about $450. So, now it’s like, “Wait a minute. How do I deal with micro-payments? I have to give you 0.0002 bitcoins.” Well, of course, we do this all on our phones or computers. So they handle all of that, sort of chopping it up into bits.

But you still don’t know what 0.0002 bitcoin is. You have no concept of that. Well, you say, “I’ll compare it to dollars.” So, that’s an intrinsic problem with cryptocurrency, is it doesn’t have any tie to the real world. And people…we’ve got thousands of years of dealing in the real world.

So, you could have the typical scenario where your kid goes on Amazon and buys all these things, thinking they’re all free, and it’s going on your credit card. They didn’t have a comprehension of how clicking the button changed to money. So, you look at it and say, “It’s only $2. Go ahead and do that.” The whole iPhone and iTunes store is spend a dollar. It’s no big deal. It really prevents you from putting that filter in to say, “Wait. That’s $10. I’m not going to spend that.” You don’t do the value calculation.

But now when we present it as a bitcoin or as other cryptocurrency, you’re going to be like, what does that actually mean?

So, there are some intrinsic things for it to overcome. One of the reasons people have felt that cryptocurrency would be good is because it’s hard to hack.

I don’t know that it is hard to hack. There has been a lot of high-profile people, examples where there have been hacks of people who owned bitcoin on behalf of other people. They broke in a stole it, the digital signatures that represent your bitcoin.

So, if you take an external hard drive or a memory stick and put this big, long cryptographic key on it in a text file and you put that through the wash and it gets destroyed, that’s gone. It can never be returned. Just like if it were a dollar bill and you shredded it, it’s gone. You can’t go back to the US government and say, “Well, I had a dollar bill. Here’s its serial number.” They’re going to say, “Tough.”

So, it has those same attributes. So, there’s no advantage there. But I will say, it’s probably more difficult for me to get your wallet out of your pocket and take the dollar bills out of it than it is for me to potentially hack in and get a file on your computer and copy that off and use those cryptographic keys.

So, there’s a lot to be figured out there. One of the use cases is – it’s really cool – you say, I have a phone. It has a fingerprint reader and I can spend bitcoins. Well, the only way it will let you spend the bitcoin is because you scan your fingerprint. Well, that’s good. I’d have to cut off your finger in order to steal the bitcoin or the cryptographic currency, which isn’t terrible. I could also take a scan of your thumbprint and maybe work around that. It’s got to be worth it. If you only have $10 is bitcoin, why waste my time?

So, there’s all of these challenges swirling around cryptocurrency. One of the other advantages that has been extolled is that it’s secret or private. That’s just patently false. The Silk Road prosecutions by the FBI used the blockchain to figure out who spent the money and traced it back. And the blockchain is basically a chain of blocks of information and you can follow them through to figure out who originated the money.

And if you go out and try to say, “I want to buy some bitcoin…” This is one of the things I try and play with is trying to figure out how to be anonymous. You cannot anonymously buy bitcoin. There is no way to do it. They want a credit card number. They want your social security number. They want everything you can. These are government mandated, or at least done in acceptance of government saying something like this needs to be done. Because they want to be able to come in and audit and say, “Who did you sell bitcoin to?”

So, if I go out there and go to anybody, I’ve got to prove who I am. I’ve got to send them a bunch of signatures. I have to send them a phone bill, something that’s got my address on it, that has my name on it… This is really things that I have to do. I can’t just take a credit card and buy some bitcoin.

In the future, we should have a talk about how to be anonymous and different options in there, because it’s a cool thought experiment.

Paul: What’s the advantage? Well, it is a one-world currency. I don’t know if that’s an advantage. There’s talk that the end of the world will be… Part of a one-world currency will be one of the things. Well, are we seeing that happen? I don’t know. But it is the idea that one bitcoin is worth $450 today, for example, here in the United States. And in Australia, at that some moment, it’s worth $450. Whereas, the minute I have to convert a currency, it’s the matter of how much somebody will give you for it.

Bitcoin and Banks

Jacob: In some ways, what you’re describing sounds a bit like the Wild West of currency, which I find interesting. I don’t know if that’s a correct application or analogy, but it does interesting to me that in light of all of those concerns and some of the positives of it, that you recently recommended an article about Bank of America and other large financial industry entities getting into cryptocurrency and trying to get into the blockchain dynamics of that. Can you talk a little bit about why they’re trying to do that and what advantages there are for big banks in doing that?

Paul: Sure. Well, all of these flaws…and there are other flaws which we haven’t talked about, about the scalability and the programming and all kinds of things like that, sort of the soft underbelly. Forget about all those. There’s a lot of money to be made in any new currency. So, any of those entities are going to want to invest and get their pieces of the pie. So, Bank of America… It was Bank of America, right?

Yeah, so they’re out there saying, “Somebody is going to make money on this. We want to have patents that say when you…” Let’s make up a silly patent. Every time you convert bitcoins to dollars, you have to do this lookup on the exchange, and you have to compare it with this exchange, and you may arbitrage some of those exchanges. Well, we’ll write a patent on that. And all the patent is, is a specific way of doing things, a methodology that isn’t generally obvious by just looking at. Like a door, it would be difficult to patent a door now, or a hinge that uses a door. But the first guy who figured out the hinge could have patented it because it wasn’t necessarily obvious by just looking at it.

So, as we develop patents, those things become obvious, and they want to stake their claim, and they certainly have the resources to do that. And this is sort of staking their claim, like the Old West, the gold claim. They’re going to go out there and do everything they can because they have armies of engineers who can think up idiosyncratic ways of doing things and then patent that.

Now, what will happen is they’ll patent things and they will get those patents awarded. And what will happen is people will then come back and say, “No. That’s an obvious application and shouldn’t have been awarded a patent.” So, our patent system is relatively broken in that way. But, of course, they would be doing that. And every big company is doing that.

So, one of the examples I’ve seen being around is it’s so difficult to buy bitcoins. Why don’t you have somebody buy them for you?

Well, there’s some regulatory problems there, but I could start an offshore organization that says I’m going to buy bitcoins for you and hold them for you. So, I’m never going to transfer them to you. So, I’m going to put a ledger together that I own that says, “This bitcoin belongs to Jacob. He has one bitcoin.” And I keep them in my bank.

And this is one of the problems that has happened is people have broken into those banks because they didn’t have good security and stole that ledger. And then I have some bad news for you Jacob. I know you have five bitcoins stored here, but I lost the money. I literally lost the bills. So, you can sue me, but usually these organizations don’t have a lot of assets.

Jacob: What are the ways in which you’ve seen entrepreneurs and startups engage cryptocurrency in their business model?

Paul: Well, right now, given it’s such an early stage, very Wild West, you have people that are primarily saying, “How do I get cryptocurrency? How do I take it? How do I accept bitcoin? How do I do that?” That’s where all the innovation is about right now. It’s nothing really sexy. It’s just a matter of…

Here’s the thing. You open a bookstore on the internet, Jacob’s Books, and you go out and find used books and rare books all over, and you list them on your site, and you say, “Here’s a first edition of this book. It’s $500 or 1.1 bitcoins.” If you got a check for $500, or you got $500 on your credit card, you’d feel fine. If you got 1.1 bitcoins, you would feel, “I better go cash it in right now.”

You see, you have a decision now. You can now be a currency trader. You can decide to be the arbitrage person that says, “Based on the indicators, I think bitcoin is going up this week.”

Jacob: Right. So, I can get that and say, “This 1.5 bitcoin does, for today, equate to $500. But I could hold onto this and this book that you would have sold for 500 USD, it could have make $1000, depending on how bitcoin goes up in two years.”

Paul: Yes. Or it could go down. So, you have a huge thing to think about. A whole mind share that you’re not designed, you’re not used to thinking about. You don’t arbitrage currency. You could do the same thing with the Canadian dollar or euros, is say, “Pay me in euros.” Because they’re going up. If you pay me Chinese currency, they’re devaluing their currency. So, if I gave you 100… I don’t even know what the Chinese currency is, but if I gave you 100 of their pieces of currency, and it was worth $10 today, there’s a good chance in six months it might be worth $8.

Well, you would feel bad about that, a 20% loss on it. What in the world am I doing here?

Jacob: So, is it advantageous for businesses to transition their primary currency over the cryptocurrency, where it’s not just static money, but it could in effect be a bit of a stock option/currency as well?

Paul: You could do that. I think that’s ill-advised because the forces that control the fluctuation in that are very Wild West. There could be a break-in on somebody that steals a bunch, and they’re very volatile. It could go down ridiculously.

Jacob: So then, what are the entrepreneurial future ideas for using cryptocurrency?

Paul: Well, just because it’s not a great idea to use it doesn’t mean people will be smart enough to not use it. It has a lot of pizzazz and appeal right now, and gee-whiz. So, I think building tools and allowing people to use cryptocurrency on your website are good ideas.

Now, if you have a website that sells to children, they’re probably not going to use cryptocurrency. So, you do have to evaluate that, and say where does it make sense. So, if you look at TigerDirect accepts bitcoin. Well, their clients are nerds. So, I buy from TigerDirect and I’m a nerd, so I can understand that.

Amazon doesn’t accept it yet. So, it hasn’t really moved into the mainstream. But that leading edge…it’s cool to do. I don’t think most of the people that are running websites or commerce websites out there are going to see a big uptick in conversion because they have added cryptocurrency to their website. But I could be wrong. It’s sort of an underwhelming situation.

Jacob: And would it be advantageous for organizations or companies that are more international, per se, rather than ones that are just domestic?

Paul: Well, it’s not a substitute for accepting local currencies. Because if you go and you say, “I’m going to expand to Mexico. I’m an American. I’m going to expand to Mexico. We only offer bitcoins and dollars.” That’s not a big market. That’s not a lot of people that are carrying bitcoins around or dollars. So in order for me to do that, I really need to still reach out.

Now, if you fast-forward 30 or 50 years, that may be different. And it more than likely will be somewhat different. The biggest thing with the cryptocurrencies and a proper iteration would be that they couldn’t be manipulated.

So, the scarcity of cryptocurrency is real. There is only a certain number of coins or cryptocurrency that’s available. And it is very much limited to that. Whereas, dollars are largely fictional. There is nothing stopping the US government from printing. If we had a million dollars in circulation, they could print another million dollars tomorrow. There’s nothing stopping them from doing that.

What does that do? Does it change the price of a cup of soup from $3 to $6 because we just diluted the money supply? It doesn’t because we’re not programmed that way as people. We interface with money and say, “It’s $3.”

Inflation has to happen. That’s a different thing where the costs change and expenses and values change. But when it’s dealing with just currency, I can print as much money as I want.

With a cryptocurrency, you can’t do that. So, I can’t manipulate the value of the currency relative to the world market. And that’s one big advantage to cryptocurrency. It can’t be manipulated as easily – I won’t say it can’t – as easily as a government backed…

Jacob: So, for businesses, it would seem to me that potentially for established businesses, it would be risky but worthwhile to explore the idea of cryptocurrency right now. Would it be better to wait for cryptocurrency to develop further?

Paul: No. I think you’re going to have to have some… This is the time where you start to look at it and say, “Do we want to do that?” The real question for a business is when you actually get a customer spending cryptocurrency, do you convert that to your local currency. Do you convert to dollars? That’s the crisis.

Now, you may say, “We’ve got one customer who has a subscription website, and it’s a few thousand dollars.” So, if somebody comes in and buys that in bitcoin, let’s say it’s 10 bitcoin, $4500. That’s what it’s worth today. Tomorrow it goes up to $500. They feel good. Let’s cash out. But tomorrow it goes down to $350. They’ve just lost $1000.

We’re not wired that way in our heads. So, you do need to make those decisions as when do you take and convert that money into fungible assets in your currency.

Jacob: So, it would be helpful for CFOs within a company to have a handle on how that stuff works

Paul: Absolutely.

Arbitrage Opportunities

Paul: I do think there’s a huge business opportunity there, is to be the arbitrage organization. And if you offer that with the proper insurances… So, you go and you get an insurance policy from Lloyd’s of London or one of the big insurance companies like that that says, “We will arbitrage. We’re buying currency, using dollars, and we’re buying bitcoin. Today we bought them at $450. Oh, we see it going down.” And they do their magic, and they know it’s going to go down the $350 tomorrow. Well, they would go out and buy a lot of it, because they also know that the next day it’s going to go back up.

Now, they make mistakes, but they do it in such volume that those mistakes are leveled out. Offering that arbitrage service to a small business or a business is a huge advantage. That doesn’t seem to exist right now.

Jacob: And it seems like another advantage for an entrepreneur asset in this area would be basically training and consulting for CFOs and the financial industry in ways that they don’t understand cryptocurrency.

Paul: Absolutely. I think there is an opportunity for that. But I think even more so, there’s an opportunity for these…somebody to offer. We’ll take that offer.

Jacob: I see. Not just consulting but just to take it away.

Paul: We’ll just do it for you. Because arbitraging only works when you have vast amounts of investments. So, if you’re good at that, why not offer that, broker that arbitrage?

Jacob: The Edge of Innovation is brought to you in partnership with SaviorLabs. SaviorLabs exists to help businesses mature and strategize for the future. Learn more about SaviorLabs at saviorlabs.com.


Also published on Medium.

Raspberry Pi

On this week’s podcast we talk about Raspberry Pi: what it is technically and the opportunities it presents.

What is Raspberry Pi? It is basically a small computer about the size of a credit card that has USB ports, memory, a CPU, and a video card. So, with adding a power supply to it and a little bit of software you could do just about anything you want.

What is the value in using this? The number of things that have been created using Raspberry Pi is incredible and there’s a huge opportunity from the business point of view to commercialize or productize to the point where a normal person, as I like to call them, not a nerd can go out and buy something on a shelf, plug it in, and have it work.
Raspberry_Pi_B+_top

As we look at the value, an innovator may recognize that there’s a gap here and an opportunity. But there’s not a lot of distance from where we are right now to it being a common place thing. The ability to bridge that gap using this technology is what will enable inventors to hack the future.

Raspberry Pi, Google Analytics & Elegant Web Design

On Episode 1 of The Edge of Innovation, we’re talking about RasberyPi, Elegant web design and Google Analytics. The Edge of Innovation is produced in partnership with SaviorLabs.

Show Notes

Raspberry Pi
Arduino
The history of flat design: How efficiency and minimalism turned the digital world flat
5 Things You Should be Measuring with Google Analytics

Transcript

Sections

Raspberry Pi
Elegant Design
Analytics

Paul: This is The Edge of Innovation, a podcast about hacking the future of business. I’m your host, Paul Parisi.

Jacob: And I’m Jacob Young.

Paul: On The Edge of Innovation we talk about the intersection between technology and business, what’s going on in technology and what’s possible for business.

Raspberry Pi

Jacob: This week we have a great discussion for you about Raspberry Pi’s, responsive web design, Windows 10, and Google Analytics. We mentioned Raspberry Pi. Talk to me about what this new innovation of Raspberry Pi is. I’m not really clear what it is, what it does, and how it can be useful.

Paul: Alright. Well, pie is really good so there’s really no case where pie doesn’t make things better. Toby Zigler from The West Wing would say pie is absolutely the most incredible food there is. But back 2006, a man in England, Ebon Upton, great English name not John Smith. But Ebon Upton, he was looking for a way to teach computers to kids. The problem was especially back then computers were expensive.

So, what did he do? He figured out and he built basically a prototype for something he was going to ultimately name The Raspberry Pi. He thought there’d be a couple hundred sold. Well, his initial batch of like 1,000 sold out in hours.

Jacob: Oh, wow!

Paul: And it was basically a small computer about the size of a credit card that had USB ports, memory, a CPU, and a video card. So, with adding a power supply to it and a little bit of software you could do just about anything you wanted. And it was really cool idea and the real cool part it was $35.

Jacob: Oh, wow, that’s pretty cheap.

Paul: Yeah. So, the whole idea was, you know, getting these accessible computers into hands of people to be able to build things. And it’s been a big thing in what’s called the Maker Community, people who make things or create things out of electronics or even crafts or whatever it is. So, it’s been a huge thing there and they’ve come out with different models, etc.

But basically it’s this integrated little computer that you can make a hard disc backup system. So, people go out and buy a hard disc and connect it to their computer. If you connect it to a Raspberry Pi, put some software on it you can share that and have all your videos on it and share that along your house or your music and make it a music server.

The number of things that have been created using Raspberry Pi is incredible but it is sort of in that edge of the real nerd. You know, somebody who has a soldering iron and can understand that kind of stuff. Doesn’t come in a case. It’s a board so it’s a little bit hard to use for normal people.

I think there’s a huge opportunity from the business point of view to sort of commercialize or productize to the point where a normal person, as I like to call them, not a nerd can go out and buy something on a shelf, plug it in, and have it work.

Jacob: So, where do you get the programming and the software for that?

Paul: Right now, you can order these online. You can order a Raspberry Pi from Amazon. You can order it from the Raspberry Pi Foundation. They’ve come out with multiple models now. They have a model that just came out that’s $5. So, it has most of the functionality of the original Raspberry Pi.

It doesn’t have some interfaces that it had originally. And you go and you hunt it down. You basically look on the Internet and say okay, how do I get this. Where do I get this? You use a USB stick to put the software on the machine and then it would be done. You’d have a whole computer. It doesn’t come in a nice, neat case. Doesn’t come with its own power supply.

You’ve got to get one of those things. So, it’s sort of that kind of thing you’ve got to figure it all out.

Jacob: Right.

Paul: So, I think there’s a gap there and an opportunity. Huge numbers of companies have come out to support The Raspberry Pi and build cases for them and all that but it would be really cool and there are a couple of companies in the maker space that will give you a little kit with all the pieces and you put it together.

But it’s not the kind of thing yet that you walk into a Target and get a Raspberry Pi computer. But there’s not a lot of distance from where we are right now to that being a common place thing.

Jacob: Right.

Paul: So, Raspberry Pi is really cool. So, if you think about it from the point of view as if you’ve ever wanted to do something. And it’s very low power so it doesn’t cost a lot to run. If there’s something you wanted to do whether it be a weather monitor or occupancy sensors, that kind of thing, again, this is pretty geeky but you can do that with a Raspberry Pi very easily.

A media server is very easy to do. It’s really, you know, the sky’s the limit on what you could do. You could make a car computer out of it, a computer that reads your email while you’re in the car. You can do that with the Raspberry Pi.

Jacob: Right.

Paul: So, you could go out and buy a laptop and do that. It’d be sort of awkward but again, Raspberry Pi doesn’t have a screen. You’ve got to add a screen to it.

Jacob: Right.

Paul: You’ve got to add a power supply. You’ve got to add a few other things to it. But some really incredible, cool things that can be done.

Jacob: Right. It seems like a bit of, it takes out some of the lead time or maybe some of the technology heavy duty lifting that entrepreneurs would need to actualize new ideas.

Paul: Yeah, it sure does. Yeah, I mean, 20 years ago I wanted to build an intelligent room sensor. I’ve been into home automation for a long time. And a room sensor or an occupancy sensor, like a motion detector.

Jacob: Right.

Paul: That says that’s something moving in the room, could be you, could be an animal, all those different things. But I also wanted to know temperature, I wanted to know humidity, all these different things that I might be able to look at and understand what was going on in the room and then adjust the utilities to effect that.

It’s really warm in there. It’s 90 degrees. Why is the heat running? Well, send an alert out to somebody. So, as we dug into that the temperature sensor is one little thing on there. And the temperature sensors were about $35 at the time. But then we had to figure out how to signal that back to some central brain.

And that was a piece of wire that somebody had to run across the house, line drivers so that the signal could get across the house. And it ended up being a couple of hundred dollars by the time we were going to have to build it. You look at like the Nest Thermostat.

Jacob: Right, right.

Paul: A lot of that, you know, it’s packaged. It’s there. You could do effectively everything the Nest does or what I was talking about with a Raspberry Pi. So, now I’ve got $35. I’ve got all the intelligence right there.

Jacob: Wow.

Paul: I add a $2 temperature sensor to it and now I’ve got a room, maybe a $2 motion detector and a $2 etc. I had a few of those and I’ve got a viable product. And those are sort of retail prices.

Jacob: Right.

Paul: So, for $50 and parts I can build this thing. So, for $200 I could sell fully assembled, tested, that kind of thing, an occupancy sensor only because of the Raspberry Pi.

Jacob: Wow.

Paul: So, and there are other platforms as well that are very sort of niche markets as well. Something called the Arduino which a very dedicated little computer. But for a general computer that can do a lot of what a laptop did 5 years ago The Raspberry Pi is it.

Elegant design

Jacob: Wow. That’s excellent. Well, so for turning our attention it seems like The Raspberry Pi kind of came out. It caught my radar in 2015. Turning to the rest of 2015. I’m a real big fan in web design terms of the single page view, the single page website, the minimalism that seems to be kind of philosophically filtering through how we do web design.

I’m curious to know what are your thoughts about web design from 2015? And then what do we need to happen or what do we want to happen that’s going to be best for responsive web design in 2016?

Paul: Well, I think first of all it’s important to outline what responsive is. Responsive is the way your website responds to the device it’s being rendered on. So, you’re viewing this on a computer with a 17 inch monitor or 20 inch monitor and it displays one way and then if we display it on an iPhone that has a 2 ½ inch wide monitor by tall, maybe 5 inches tall, it’s going to lay out differently.

Responsive design is one way that they try to solve that, that we try and solve that is to make the size of things get smaller or bigger depending on the device and it’s a good compromise. It’s a set of compromises though so you don’t have to do the work twice.

Jacob: Right.

Paul: Basically, you lay out a page and you say then, okay. I was just working on a simple site and they have a big banner that’s up at the top with a bunch of images. And when it’s viewed on an iPhone you’re only going to have that banner that’s 2 ½ inches wide and it’s going to be changing. It’s going to be taking a lot of bandwidth.

So, in the responsive settings I said don’t even show the banner. And, so, what’s going to happen I think. And there’s an interesting, I posted a recently an article about this. I don’t think it’s made it out onto the social platforms yet. But where there’s this tremendous needs as you said, we want things simple.

We want to have minimalist design. That’s sort of a trend that Microsoft set up with some of their metro interface.

Jacob: Oh, interesting.

Paul: And a lot of people followed that and liked that. And then you have the, what’s the Google one called? The Google material design. So, and you have Google has similar, it’s called the material design paradigm. And these are all ways in which we can show things and they respond well and they look well

And there’s also a little bit of design flavor thrown into that.

Jacob: Right.

Paul: But I do think that you’ll see responsive web design continue. You’re going to see Bootstrap 4 come out.

Jacob: Oh, wow. Yeah.

Paul: Which will make things even easier. I mean, Twitter as a company, two of the engineers there got together and started something called Bootstrap a few years ago which is basically a CSS library that made it easy to lay things out in a responsive methodology. And it’s really wonderful. There’s a lot of competitive frameworks or CSS frameworks that do that as well.

And there’s attributes and you can get into fist fights over this with the different people who are passionate about this. But Bootstrap is very good. It certainly excels at what it does and it’s market use is huge. I think some of the things that we will see is. I mean, if you look at, one of the things you sort of mentioned was making it simple, making it clear.

Jacob: Right.

Paul: And if we look at successful websites out in the world, one of them being Amazon, is anything but simple.

Jacob: Oh, yeah.

Paul: And that’s a conundrum to think about because it’s like well, wait a minute. If the rules say it has to be simple how come Amazon’s not simple? And most people who shop find the Amazon experience more than acceptable.

Jacob: Right.

Paul: Good, maybe even. And, so, that’s really a big quandary. So, you know, when you have and I think it’s really if you think about the startup scene and when you’re trying to get mine share from somebody the simpler you can make that communication the easier it is to get them hooked. And that’s why the simple, clean design makes a lot of sense because if somebody’s coming to your website, you’ve got a couple of seconds to get them to stay there.

And if you present the level of information that you have on Amazon there’s nothing for them to latch onto, to grab onto. And there’s a lot to digest on an Amazon page. And I think you can see this by if you look at Jet which is trying to be a competitor to Amazon. They’re going to really struggle.

There’s a huge amount to overcome the sort of Amazon gravitational field.

Jacob: Right.

Paul: It’s so easy for us to go oh, I’ll just buy it on Amazon. I’ll just buy it on Amazon.

Jacob: Right, Amazon is almost as second nature as saying just Google it.

Paul: Right.

Jacob: Kleenex the word itself has taken over the name.

Paul: Right. So, but my point there is that the responsive, the opportunity that responsive gives us is primarily because we have as purveyors of websites a small opportunity to get people hooked and so you’ve got to make your best pitch.

Jacob: Right.

Paul: You know, it’s sort of like speed dating. If somebody goes and doesn’t present themselves well in that 5 minutes they’re not going to get another 5 minutes.

Jacob: Right.

Paul: Well, I mean, so that’s really what it is and I think responsive.

Jacob Right, your website is like your speed dating.

Paul: Yeah. Well, it’s so easy to go to the next website.

Jacob: Yeah.

Paul:So, there’s nothing there to stop you.

Jacob: In terms of development this year responsive, certainly those are great things to be looking forward to for responsive design. I recognize there are people in the world that that is not true for. And that there are some.

Paul: There are a couple of them, yeah.

Jacob: There’s a few of them. They keep talking about this new release of Windows 10. So, I was curious. What’s your opinion of Windows 10? What are the best things that are coming out with Windows 10 now? What’s exciting and helpful about Windows 10?

Paul:Exciting and helpful. It works. It’s a lot better than Windows 8 or 8.1. I think the biggest thing is that Microsoft seems to have this knack for releasing every other product well. In other words, the Windows XP was great. Everybody loved it and then they came out with Windows Vista. And that was horrible.

Jacob: Yeah, nobody liked talking about Vista.

Paul: Well, it was really bad.

Jacob: Yeah.

Paul: I tried to use it and it was a bad experience. It was slow and cumbersome. And if you get down to the details of why it was that way they were trying to do some things. They were trying to do some security things that just didn’t work. Then they came out with Windows 7 and it was like oh, wow, this is really great. So, then they came out with Windows 8 and they forced upon the world a new paradigm for interface which was the metro design interface.

Jacob: Right.

Paul: Which officially can’t be called metro because of a lawsuit or something but anyway everybody gets what that is.

Jacob: Right.

Paul: It’s this full screen menu that lets you choose the application you want to run.

Jacob: Right.

Paul: And what they did foolishly, I think, was force everybody into that paradigm rather than the millions and millions of people who had been used to the old paradigm.

Jacob:Right.

Paul: Were able to go to the start menu. So, Windows 8 was a real stumble just like Windows Vista was. And Windows 8.1 came out which sort of compromised some of that forcing and said okay, now you can do it this way and then if you were aware of it you could download 3rd party freeware which would go in there and give you the start menu back.

Jacob: Oh, wow.

Paul: And so, Windows 8.1 was not a bad operating system. And honestly, for new people who had never used Windows, which it’s hard to find people like that.

Jacob: Yeah.

Paul: When they were exposed to Windows 8.X or whatever it is and see that start menu they’d naturally take to it and click on it just like people did with the iPhone. So, really, the whole Windows debacle was really Microsoft trying to respond to the iOS challenge of you just click on it and do it.

So, that was what they were trying to do but people have been in this world of Windows and they’ve been trying to, they do very complex things with Windows. So, then, now we’re on track for the next release which is Windows 10 and they got it right.

Jacob: Oh, great!

Paul: They chose to put in a pseudo start menu where they had the start menu that you were used to as well as the tiles that they explored in 8.1 and even more so they made it more performant. They made it faster. They made it more secure. You know, and it’s interesting. I think it’s important to step back a little bit.

And these Mac OS and Windows, those are two incredible tools, two incredible pieces of engineering. And there’s a lot of people who sort of say, oh, I like this or I like this. They’re great tools. And we really should be measured by the output that comes out of the tools. It’s been interesting. They both have their black eyes. They both have soft and underbelly.

And so, one of the things I was reading just this past week that I think I shared and is the fact that if you approach a Windows machine and it’s got a password you can’t log into it. There’s just no way without that password. No way. Yes, there’s some ways to hack around it.

Jacob: Right, right.

Paul: But the ordinary person cannot log into that. Now, on a Mac, if I walk up to it and I know the key combination to boot in single user mode.

Jacob: Right.

Paul: I can log in with no password whatsoever.

Jacob: Oh, wow.

Paul: And get into all of your files. Well, that’s a little scary.

Jacob: Yeah.

Paul: That’s a generally very simple thing to do. Whereas on the Windows side, in order to hack into your machine I have to go in and get a USB stick with some software or a CD with some software on it.

Jacob: Right.

Paul: And boot that special software and change the password in the machine if I can, if it works and then go ahead and reboot and then log in. So, you might say that’s vastly different or there’s not much difference between those two hacks.

Jacob: Right.

Paul: But honestly, you know, within 5 minutes I could boot your Mac and be into single user mode and have all your data.

Jacob: Right.

Paul: That’s a little scary and nobody really talks about that.

Jacob: Yeah.

Paul: So, again, they both have soft underbelly. They both have issues, you’re working with two very mature operating systems. I’m working with. One of the things that Microsoft has done with Windows 10 is they have not just opened early releases for beta testing but they built a whole infrastructure.

Jacob: Oh, wow.

Paul: So, people who are crazy like me are on what’s called the Fast Ring so we get the most current release out of their development group.

Jacob: Right.

Paul: I think right now I’m on a certain release and they’re two behind. So, they’re two ahead. So, inside Microsoft development they have two versions ahead of what I have.

Jacob: Oh okay.

Paul: And it’s buggy.

Jacob: Yeah.

Paul: So, I’m using buggy software. So you know, like, last version when you went to copy something between one disc and another the progress dialogue didn’t come up. It was a bug.

Jacob: Oh, okay.

Paul: That’s been fixed in this next release. But if you go back and go to the release version it’s a very polished operating system.

Jacob: Right.

Paul: But, you know, crazy people like me can opt to be on the Fast Ring or the Slow Ring. And the Fast Ring is the most cutting edge and then the Slow Ring is much more tested and reliable.

Jacob: Right.

Paul: And.

Jacob: Well, it seems like from what you were saying there in terms of Windows 8 to Windows 10 and even kind of pulling from our discussion about responsive it seems like some of what Windows and Microsoft is trying to accomplish is trying to wrestle with how do we have an operating system that works on all platforms.

Paul: Yeah.

Jacob: And that creates an intuitive experience that’s somewhere between all of them which certainly seems like. For 2016, I would assume that seems like one of the major issues that we’re facing in terms of software development.

Paul: Yeah. Well, there’s two aspects to that. Microsoft definitely wants to have, from the point of view of managing an operating system this one platform.

Jacob: Right.

Paul: Now, there’s pluses and minuses to that. Whenever you take something to make it run across everything you’re going to compromise. And I think that’s what Microsoft did with Windows 8.1 is they wanted to make sure it worked on a tablet so they forced the tablet interface on people that didn’t have tablets.

Jacob: Right.

Paul: That was very awkward. And Apple has taken a different way. They had iOS, I mean they had Mac iOS. Then they came out with iOS and they were vastly different.

Jacob: Right.

Paul: Right now starting to converge those two. So, they’re both going out and doing that. Now, from a person who produces software so that it will run it sounds really attractive to write it once and have it run everywhere.

Jacob: Right.

Paul: So, those things will happen over time. And I think that you’ll see. The difficulty is that whenever you adaptively, you know, do that or do it responsively you’re fundamentally making some compromises.

Jacob: Right.

Paul: And you can do that but it still hard.

Jacob: So, how would you look at those compromises that need to be made with trying to make the best decisions forward for the strategy forward for the software platform?

Paul: Well, I think it’s too soon to tell. I mean we will. Things are happening not really rapidly but the change. Five years from now it will be vastly different than we understand it to be today. We’ve had about 20 years now of Window interfaces that allow us to do all that and interact with the computer through a Window interface.

Jacob: Right.

Paul: Really iOS was the first thing that really broke that paradigm.

Jacob: Right.

Paul: And it was largely stated that, from Steve Jobs that people do one thing at a time and weren’t going to have a multitasking, not multitasking but multi window environment on the iPad. And Android chose a different thing. You can have two.

Jacob: Right.

Paul: Things on the screen at once. And so, but now iPads can have two things on the screen at once.

Jacob: Right.

Paul: I don’t think if Steve was still here we would have that.

Jacob: Okay.

Paul: So, he in a lot of ways knew better than a lot of people and had the authority to say I know better than a lot of people so I’m going to do it this way. And I think you would find most of the people who use the iPad were like oh, okay. They weren’t passionate about oh, it should do this or it shouldn’t do this.

Jacob: Right, right.

Paul: It’s like a toaster. Oh, okay. I slide it this way or slide it that way. And so, there’s people like me, the geeks out there who are passionate about this stuff and it should be this way and it should be this way. Those are harder.

Jacob: Yeah.

Paul: So, as the operating systems. I mean, Microsoft is working really, really hard. They’re also working on things like making an iOS app run on Windows.

Jacob: Oh, wow.

Paul: And run on a Windows phone and things like that. So, Microsoft was really on the ropes for a long time as far as the technological delivery and now they’re just everywhere they need to be.

Analytics

Jacob: Yeah. Yeah. It’s certainly exciting to think about what the future of that merger between the two operating platforms will look like in 2016. You recently put up an article that got a lot of attention about Google analytics, 5 Things You Should Be Measuring With Google Analytics. That’s going to be in our show notes for those that want to read it.

But what is Google analytics for people who don’t understand what that is and then what are maybe one or two things or what have you found helpful about that article?

Paul: Well, yeah. We’ll go over the article in just a second. First, I do think it’s good to talk about what Google analytics are, what analytics are in general. And if you think about a webpage and you visit that webpage when you do that in your browser you share some information with that webpage.

And your IP address, what browser you’re using, what the fonts are in your system, all sorts of weird things, how big your screen is. Let me think what else would be wise. So, you share all this information and the people who own the website maybe it’s you want to know where people came from.

So, I want to know that somebody came from Chicago and viewed this page. And that’s sort of what analytics is, is keeping track of all that stuff very simply. Now, I can start to do some really cool things. So, I see you come to this website on woodworking, let’s say. And you read an article about how to use a saw.

And then you go and you read an article about first aid. And then you read an article about hospitals. No, and you get the idea here but you can now make some judgments about the person that was running that computer. And so, what analytics does is say hmm, they were reading an article about saws. Maybe I should show them an ad about saws.

And that’s what Google does. Google, by far, the main reason for their company is to make you a product. Tim Cook did, I think, one of the most salient things that’s ever come out of Apple is Tim Cook’s comment about that if you’re not paying for the product you are the product. And that’s a profound statement.

And Google is really the first company to execute that at the most extreme level.

Jacob: Right.

Paul: So, in 2003, 2004 I had the idea of fingerprinting. So, what do you mean fingerprinting? Well, the idea of when you connect your computer to my website I can ask a whole bunch of things about your computer without you knowing it. Like I said the fonts, screen size, the browser, the revision, all sorts of different things, what plugins you have in there.

I can even track the way you type.

Jacob: The speed of how you type.

Paul: The speed of how you type, the timing between keystrokes, things like that and develop a fingerprint. And I thought that was too insidious in 2004. I thought.

Jacob: Wow.

Paul: That was just like wow. That’s really big brother. Nobody’d be crazy enough to do that. Well, that’s what Google does all the time. I mean, they track everything they can about what you do. And so, they came up and they said great, we can do that when you’re on a Google website but how do we do that for John Smith’s website?

Jacob: Right.

Paul: Well, they came up with this thing called Google analytics and they give it away for free.

Jacob: Of course.

Paul: So, put our Google analytics code on your website and now we can track all the information that’s on your website. And, so, what’s interesting about that, you can come up with all kind of conspiracy theories but if I went to the Google data store and said I want to find everybody that just searched for hamsters that was in a Google search but then I actually went to the page and spent an hour on it reading about hamsters and clicked three or four pages in that.

Jacob: Right.

Paul: I could do that. You could say well, I’m going to block my cookies from doing that. Well, I just told you about fingerprinting, don’t require cookies.

Jacob: Right.

Paul: So, when you go into the privacy mode on your browser they’re still tracking you with fingerprinting technology. And so, they can still correlate all that different stuff and they can get it down to your machine. Because if you have two Macs, two identical computers in your home. You say, they’ve got the same IP address. They’ve got the same operating system.

Well, there are subtle differences between them and there’s also the keystroke differences. So, I can identify who’s using it. So, when you give away a piece of information about yourself. I mean, Google’s been masterful at getting this tucked in under the perception that hey, this is value for the person who’s buying, using Google analytics.

So, when you go and implement Google analytics on your website or on a website you are effectively giving Google more information.

Jacob: Right.

Paul: To sell their product. And their product is website owner or marketer buying that information so that they can target you with ads.

Jacob: Yeah.

Paul: That is the whole thing with Google. But if you are using a website there are options so you don’t have to use Google analytics. There’s something called Pie Wick which is an open source non-Google. You keep the data yourself. We’ve been experimenting with that on a bunch of sites and we also do run Google analytics at the same time.

And the reason is, is because the people who own the sites know Google analytics and expect it.

Jacob: Right.

Paul: But remember you’re giving that away. So, then, how do we optimize Google analytics? And some of the things this articles talks about is there’s five important things to measure, understand the difference between user and session. So, a user is somebody who comes to your site but sessions are the number of times you come to the site.

Jacob: Right.

Paul: So, you want to differentiate that. Users are unique people but a session is you came there and you did these five things. So, and it’s important. We were just talking about this this morning that you have a customer coming to your site and a customer wanted to put a link on the front that had testimonials on it.

And that’s not a bad idea. But wouldn’t it be wise to have looked at the Google analytics before that to see how the people, when they landed on the site what they did next?

Jacob: Right.

Paul: And then what they did third and fourth. And say well, gee, we have people to come in, read our front page and the next thing they do is click on the about us page. Okay, well, there’s some value there. There’s some intelligence there.

Jacob: Yeah.

Paul: Google analytics helps you understand that flow. The other thing is Google is all about mobile. Why? Because they want to protect their money making business of being able to get more data out of mobile. So, they help sort of direct the stream of where we’re going with the Internet and because of their just they’re the big 12 billion pound gorilla.

Jacob: Right.

Paul: And they really focus now on mobile. And so, what they’re doing and Google analytics is going to help you understand how many people come to your site that are on mobile. We had one client we were talking to just earlier this week that we looked at some of the analytics. It wasn’t Google analytics but it was the analytics that they had and they had very few mobile people.

Jacob: Oh, wow.

Paul: Now, that, for that particular market and everything it makes sense. This was something that was family oriented and sensitive. It was thinking about when they might go and do that. And it’s not something you would do on a whim.

Jacob: Right.

Paul: So, that’s important. The other thing that’s important and that Google analytics can help you understand is where traffic’s coming from. Really important to understand that the page that they were on before they came to you, that’s called a referrer and if you have a. I’m trying to think of something funny to say but bottom line is, is you can now start to reach out beyond where you were.

Jacob: Right.

Paul: You can either find people that are driving things to you.

Jacob: Right.

Paul: So, you go back to the page that they looked at and there’s a big arrow there that says hey, click here for interesting things about what you’re reading about or it could be something more subtle.

Jacob: Right.

Paul: And then just understanding the way people flow through your site. They read this. They read that.

Jacob: Right, right.

Paul: And then what Google analytics is really good at is helping you understand or visualize goals. So, you have a goal of you want somebody to read this article and then do this action. And you can set that up and then measure it.

Jacob: Okay.

Paul: Those are conversions and goals.

Jacob: Right.

Paul: And so, it’s great. It’s actually another podcast, great article and I recommend everybody that’s interested take a few minutes and listen to it.

Solving ProShow network issue with old school DOS mapped drive

We recently had an issue where we needed to edit a bunch of ProShow shows that we had on a local server. However when we tried to load the shows we were greeted with an error that the show assets could not be loaded. A quick call to the phenomenal tech support that Photodex provide confirmed our fears: ProShow does not work with assets on a network server.

The workaround was to copy the entire show locally. That worked, albeit a more than a little bit of a pain but workable.

So we let it ride and worked that way for a few weeks. Until it occurred to me maybe a mapped drive would work. Mapped drives are a throwback to DOS which basically sets a drive letter to access a network share.

Heck, try it… I mapped the network path to the drive letter J: and it worked. Cool.

Now we can open ProShows located on our server. Nice.

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