Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: On Average, 171 Health Insurance Advertisers Bid On Same Top Keywords In GoogleHealth insurance advertisers spent more than $103 million on Google AdWords in the U.S. in the first half of 2014. A new report from paid search insights firm, AdGooroo, looked at desktop text ad activity on 6,003 health insurance-related keywords. When analyzing the top 20 keywords by spend, AdGooroo found that an average 171 advertisers … Update: BrightLocal Clarifies Its Local SEO Industry Survey FindingsLast week, after reporting on BrightLocal’s recent local SEO industry survey, some readers were skeptical about the survey’s findings, specifically that 37 percent of local SEOs were earning …

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SearchCap: Ditching Ranking Reports, EU Publishers Threaten To Sue Google & More