Let’s face it. The foundation of anything (house, structure, or marketing campaign) is the single most important piece of the overall plan. Build on a weak foundation, and you can expect a collapse. The same goes for SEO. Even the best off-page strategy won’t do much if the foundational on-page strategy is not properly in place. Every internet marketer knows and understands this, but I constantly see shoddy on-page optimization when reviewing websites. After recently reviewing two websites with awful on-page SEO work, I was driven to write a detailed guide for new or experienced SEOs who want to effectively optimize their site on-page – the right way. To make this article as short and concise as possible, I have …
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