But will the free 1TB boost subscriptions? June 25, 2014 (Computerworld) Microsoft’s decision to boost free storage space to one terabyte for Office 365 subscribers is less a game changer for the rent-not-own concept than additional evidence that storage is transforming from a separate service to a feature, analysts argued today. “Storage is a feature,” said Wes Miller of Directions on Microsoft. “It’s fast becoming a feature of the platform.” Although Miller’s comment was directed at Microsoft’s moves this year — first an expansion of free storage for commercial Office 365 accounts, then Monday the same 1TB for consumers and students — it pertained to other ecosystems, including rivals Google and Apple. Google dramatically dropped prices of its Drive file storage service in March, reducing prices by as much …

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Microsoft turns cloud storage into Office 365 feature – Computerworld