Best practices are set in place to guide us toward success in most situations. Not all situations. In today’s Whiteboard Friday, Cyrus shows us several instances in which it’s actually best to break the rules and throw those best practices out the window. Howdy Moz fans. Welcome to another edition of Whiteboard Friday. I’m Cyrus Shepard. Today we’re going to be talking about one of my favorite subjects — breaking the SEO rules, and when not to follow best practices. Now, best practices are something we talk a lot about here at Moz, and people are very adamant about following them oftentimes. So before we get started, I want to talk about what exactly we mean when we say “best practices.” For example, a best practice would …

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Breaking the SEO Rules: When Not to Follow Best Practices

Also published on Medium.